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intake training

The Hidden Cost of Not Training Your Intake Team

9 minutesAre You Losing More Than Just Leads? Have you ever tracked a lead, followed all the marketing metrics, and still wondered why your firm wasn’t growing accordingly? What if the missing link isn’t your ads, it’s the moment someone picks up the phone or receives that first inquiry? In the

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Welcome email

The Welcome Email That Makes Clients Stay (or Walk Away)

8 minutes First Impressions Last You’ve worked hard to earn the lead. Your ad campaigns are running; the team is answering phones. Your intake process is humming. And then… silence. That silence often speaks louder than anything you could have said. Too often, law firms underestimate the power of the welcome email,

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intake metrics

How Top Firms Turn Intake Metrics into Marketing Wins

8 minutesThe Hidden Link Between Intake and Marketing Law firms often think of intake and marketing as separate functions. Marketing is supposed to drive leads, intake is supposed to handle calls, and business growth depends on both staying in their own lane. But here’s the truth: the firms that achieve real

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data driven

Conversion Blind Spots: What Your Data Isn’t Telling You (Yet)

8 minutes The Danger of Blind Spots Most law firms today are tracking at least some data. They may have spreadsheets filled with call logs, monthly reports from their case management software, or dashboards displaying the number of cases signed last quarter. On paper, they appear to be paying attention, but here’s the

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Intake conversations

Trends to Watch: The Future of Client Intake in Law Firms

4 minutesThe Future of Client Intake in Law Firms: Trends to Watch The legal industry is evolving rapidly, and one of the most significant areas experiencing transformation is client intake. From AI-powered tools to enhanced onboarding processes, law firms are increasingly adopting technologies and strategies to improve efficiency, client experience, and

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Client Intake Conversations

How to Train Your Team for Difficult Client Intake Conversations

4 minutesHandling difficult client conversations is one of the most sensitive yet crucial aspects of running a law firm. The intake stage often involves individuals under emotional, financial, or legal stress, and how your staff communicates during those first moments can define the client’s perception of your firm. This is where

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common intake mistakes

Common Intake Mistakes Law Firms Make and How to Avoid Them

5 minutesA law firm’s success often depends on how effectively it handles client intake. While marketing may bring leads through the door, poor intake processes can cause potential clients to slip away. From delayed responses to unclear follow-ups, even small inefficiencies can cost firms valuable cases and revenue. This article explores

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